Kit vs MailerLite: which costs less at your size
Up to 10,000 subscribers Kit wins on price: its Free plan costs $0 and can sell subscriptions, while MailerLite's Free plan stops at 250 and cannot. Above 10,000, MailerLite Comfort is cheaper than Kit Creator in our data, though Kit's Creator prices at that size are not yet confirmed on Kit's own page. Prices checked .
Quick answer
- Under 10,000 subscribers: Kit Free is $0, paid newsletter included. MailerLite charges from 251 subscribers.
- Above 10,000: MailerLite Comfort costs less than Kit Creator in our data.
- Fees on paid revenue: Kit takes 0.6% on top of card processing; MailerLite takes 0%.
Monthly cost side by side
| Subscribers | Kit, free newsletter | MailerLite, free newsletter | Kit, paid newsletter | MailerLite, paid newsletter | Cheaper (paid) |
|---|---|---|---|---|---|
| 1,000 | $0.00 Free | $17.10 Comfort | $29.00 Free | $43.70 Comfort | Kit |
| 2,500 | $0.00 Free | $29.70 Comfort | $72.50 Free | $96.20 Comfort | Kit |
| 5,000 | $0.00 Free | $44.10 Comfort | $145.00 Free | $177.10 Comfort | Kit |
| 10,000 | $0.00 Free | $80.10 Comfort | $290.00 Free | $346.10 Comfort | Kit |
| 25,000 | $165.83 * Creator | $161.10 Comfort | $890.83 * Creator | $826.10 Comfort | MailerLite |
| 50,000 | $379.00 * Creator | $287.10 Comfort | $1,829.00 * Creator | $1,617.10 Comfort | MailerLite |
Per month, US dollars, plans billed yearly where the platform offers it, otherwise month-to-month. "Free newsletter" is the plan price only. "Paid newsletter" assumes 5% of the list pays $8/month and includes the plan, the platform's fee and Stripe's 2.9% + $0.30 per charge. "Same" means within $1. * = includes a figure not yet confirmed on the vendor's own page. Try your own numbers in the cost calculator.
Disclosure: links to platforms go through /go/ redirects. Some are affiliate links (currently beehiiv and Systeme.io): if you sign up and pay, we may earn a commission at no cost to you. That never changes the numbers or the order of results. Full disclosure.
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What each charges, from their own pages
Kit
- Free plan up to 10,000 subscribers, and it can sell paid subscriptions.
- Charges 3.5% + 30¢ per transaction including card processing, which Kit says means it "only takes 0.6%".
- Above 10,000 subscribers you need the Creator plan. Creator prices above 3,000 subscribers are not yet confirmed on Kit's own page.
- The referral program is on the Pro plan, not Creator.
Official pricing source (checked 2026-10-19)
MailerLite
- Free plan up to 250 subscribers, without paid newsletters.
- Comfort is priced by list size and sells paid subscriptions with 0% commission; only Stripe fees apply.
- Paying yearly saves 10%.
- A general email marketing tool, not only a newsletter platform.
Official pricing source (checked 2026-10-19)
Who each suits, on cost
Kit
Lists under 10,000 that want to charge readers at $0 platform cost, and creators who rely on Kit's automations.
MailerLite
Lists above 10,000 watching the plan price, and writers who also run general email marketing.
Questions
Is Kit or MailerLite cheaper?
Kit is cheaper up to 10,000 subscribers because its Free plan covers that size, paid subscriptions included. Above 10,000, MailerLite Comfort costs less than Kit Creator in our data.
Can you sell paid subscriptions on the free plans?
On Kit, yes: the Free plan sells subscriptions up to 10,000 subscribers. MailerLite's Free plan does not include paid newsletters.
We have not used either product as a publisher; this page compares published prices and plan limits only. See the methodology.